 |
IN THIS ISSUE
|
An engine, which could eventually reduce the flying time from Sydney to
London to two hours, will be tested in Woomera, SA this week. The
supersonic combustion ramjet will be launched by rocket for its test
flight on Tuesday, according to a report in the Sydney Morning Herald.
This will be the second attempt by a team from the University of
Queensland to test the engine. The engine veered off course during the
test flight last October and disappeared in the desert. It was found four
months later. Scramjets can operate at more than 8000 kilometres an hour
but it is likely to be at least 50 years before commercial flights at 10
times the speed of sound are available.
Hain
Calls on Sun-seekers to know
their rights in Europe
Europe Minister Peter Hain will today urge holiday- makers to know
about their rights when jetting-off to Europe this summer. The biggest
change this year is that British travellers will use Euro notes and coins
instead of pesetas, drachmas and francs.
Peter Hain's advice comes as the U.K.Foreign Office launches two
leaflets on 30 July. The first - 'Travelling and Living in the European
Union' - sets out British holidaymakers' rights when travelling in the
European Union. These include benefits such as free emergency health care,
faster processing through customs and the right to travel freely without a
visa in the EU. The second - 'Euro Notes and Coins' - explains how the
introduction of the Euro throughout the 12 Euro-zone countries will affect
holiday-makers this summer. Euro notes and coins have now replaced the old
national currencies of the some of most popular destinations, including
France, Spain, Greece, Italy and Ireland.
Europe Minister Peter Hain said: 'Millions of Britains will be
returning to their favourite European holiday destinations soon and many
of them don't know the rights and benefits they are entitled to. They need
to be prepared so that they don't miss out. 'Whether you choose to spend
your summer holiday in Malaga, Mikanos or Monaco our membership of the
European Union gives us special privileges. For example, free emergency
health care anywhere in the EU and compensation if flights are
over-booked. And if you choose not to return home at the end of August,
you have the right to work, live and retire without a visa anywhere in the
EU!
'The biggest difference holiday-makers will face this summer is that
the pesetas and drachmas they used last year will be useless. I would urge
people travelling this summer to get hold of a copy of our new leaflet
about using the Euro. It lists the destinations that now take the Euro,
describes the denominations of notes and coins and lists their special
security features.'
Peter Hain website
|
Green
light for the transformation of WTO into a specialized agency of the
United Nations |
 |
| The World Tourism Organization may soon gain more international
status and recognition as a specialized agency of the UN. The
Economic and Social Council of the UN (ECOSOC) adopted a resolution
by consensus on 24th July 2002 that has opened the way for WTO to
become a specialized agency of the United Nations Organization. The
resolution provides for a negotiations process that could lead to
the transformation of WTO.
The resolution adopted by ECOSOC authorise the President to
appoint members of the Council to a Committee to Negotiate a
relationship agreement between the UNO and WTO. The draft
relationship agreement has to be submitted to ECOSOC for
consideration at its substantive session of 2003. Following a
positive conclusion of negotiations the new status of WTO would
require a final approval by both the UN General Assembly and the
General Assembly of WTO.
he Secretary-General of WTO Mr. Francesco Frangialli stated in
his address to ECOSOC Members that the WTO transformation from
related into a specialized agency of the UN will "constitute a
remarkable step forward, which can be characterized by three words:
recognition, effectiveness, and impetus". Recognition, because
it acknowledges the fact that travel, leisure and tourism constitute
a powerful part of modern society that cannot be ignored.
Effectiveness, because, due to tourism's multidisciplinary nature,
many agencies and organs of the system are involved in its expansion
in the performance of their own specific responsibilities.
Transforming the WTO into a specialized agency would mean greater
coherence by increasing the synergies among those different
stakeholders and enhancing the coordination carried out by ECOSOC.
And impetus - because we expect to achieve greater visibility that
would prompt governments as well as multilateral institutions,
especially the Bretton Woods institutions, to pay increased
attention to an industry that brings development," said Mr.
Frangialli.
Tourism has become one of the dominant activities at the
beginning of the 21st century. In 2001, in spite of the first crisis
to affect the industry, 693 million visitors travelled from one
country to another. They spent some 462 billion dollars, making
tourism one of the top categories of international trade. "And
this figure, impressive as it is, does not even include expenditures
on air transport, or the activity generated by domestic travel in
the different countries, which is bigger still," underlined Mr.
Frangialli. The World Tourism Organization was established in 1975
as a result of the transformation, of the International Union of
Official Travel Organizations (IUOTO) into an intergovernmental
institution. WTO-UN relationship began with an agreement approved by
the United Nations General Assembly and the General Assembly of WTO
in 1977. Since 1976, WTO has been an executing agency of the United
Nations Development Programme and, in this capacity, it carries out
a large majority of the tourism development projects it finances
around the world. WTO also has an observer status in ECOSOC. At the
internal level, WTO's staff comes under the "common
system", and in 1996 the Madrid-based organization joined the
United Nations Joint Staff Pension Fund.
Visit
the World-Tourism Website » |
|
|
Rwanda
and Uganda safe for tracking |
 |
Prompted by reports alarming tourists about tracking in Uganda and
Rwanda, Harriet Trinkaus of Africa Online recently wrote to eTurbo
News to set the record straight. According to Trinkaus, Rwanda and
Uganda are both safe for tracking.
"Tracking Gorillas in Uganda and Rwanda have been one of
the most popular African Safaris in the past two years,"
wrote Trinkaus who hinted that the negative reports could be
because "the Congo has been marked 'Insecure' due to
political turmoil and war." "As you may or may not know,
Uganda has half of the remaining endangered mountain gorillas in
the world," wrote Trinkaus who also stated that gorilla
tracking in Uganda's Bwindi National Park has been ongoing.
Although slight changes have occurred such as the price permit
going up from US $250 to US $275 per person per day, effective
July 1, 2002. Trinkaus also noted another change, the number of
permits issued a day to any one park is now 12. Aside from these
changes, Trinkaus also wrote of another development. Trinkaus
mentioned that the gorilla family in Bwindi, has split into two,
the second referred to as the HB family. This simply means that
they now have extra permits available per day; four more permits a
day making it a total of 16 permits a day.
And on security concerns, "Security in the Bwindi and
Mgahinga areas is good and should be noted by everyone," said
Trinkaus. Trinkaus also stated that accommodation options vary
from 4 stars to Bandas. "In many cases you will find that
permits for Bwindi are sold out and tracking has to be done in
Rwanda," added Trinkaus who noted that that all
accommodations would still be in Uganda. Trinkaus advised people
interested in tracking gorillas to get the right information about
these primates.
|
|
|
Travel
outlook strong despite stock market dip |
 |
| People
plan to travel through the end of this year despite the stock
market's recent slump, according to a national survey by Yesawich,
Pepperdine & Brown marketing firm.
The national poll shows more than nine out of 10 adults who
planned a trip before year-end still expect to take those trips.
There was little difference between investors and non-investors
despite the stock market decline. In addition, business travelers,
both non- investors and investors, are keeping their travel plans
YP&B also asked survey respondents how likely they are to
take certain kinds of trips given the current state of the
economy. Leisure travelers with stock market investments said they
are less likely to take an international vacation (58 percent),
gambling trip (57 percent), or a trip to a theme park (38
percent). Business travelers, investors and non-investors, said
they are less likely to take an incentive trip (48 percent),
attend a corporate meeting (34 percent) or attend a professional
or trade association convention (34 percent).
Maitland-based YP&B surveyed 801 adults right after the
stock market sharply declined during the week of July 22. The
survey has a margin of error of plus or minus 3.5 percent.
|
The
Changing World of Trade Buyers
Issues Facing Buyers By and large, buyers (comprising of travel agents,
tour operators and wholesalers) are being affected by the following
factors: 1) Consolidation among both buyers and sellers 2) Market-share
battles by the mega-groups 3) Airline financial problems, commission- and
other forms of cost- cutting, restructuring and development of loyalty
programmes 4) Insurance costs 5) Consumer protection regulations 6)
Changes in lifestyles, consumer travel habits, including concerns over
safety, fickle loyalty, shorter booking periods and shifts to ÒstableÓ
destinations 7) Development of Internet booking systems and the growth of
direct-sell, bypassing middlemen 8) Internal costs of restructuring, re-
equipping, training and marketing, to name just a few challenges. At the
same time, this is impacting on both travel marts and sellers themselves.
Buyers are becoming very selective about the marts they attend, and mart-organisers
have to make sure that participating buyers will find the products they
are looking for. Both have to ensure improved quality of contact.
AustraliaÕs Advantage For the most part, Australia qualifies as a Ògood
buyÓ for several reasons: It is a stable country, relatively free of
personal safety fears and travel advisories; it has reversed seasonality;
has a multi-cultural, environmentally-conscious infrastructure with a huge
diversity of tourism products; and the industry is generally well-managed
and responsive. It is, overall, a ÒdesirableÓ destination with potential
for generating high-yield business. The Australian Tourist Commission also
spends an enormous amount of time researching market trends and customer
profiles, constantly fine- tunes its product offerings in line with those
trends and supports productive buyers with tools to improve their business
performance. These factors, among others, make the Australia Tourism
Exchange an attractive show for buyers. At the same time, it yields a rich
harvest of information about the changing profile of buyers.
The Globalisation Onslaught The global consolidation and expansion
onslaught by the major U.S. and European travel groups will have a
significant impact on the future of the industry. They are seeking to cut
unit costs and build market share by linking up with other companies with
access to distribution networks and databases. This is being done via
outright purchases, cross-equity links, franchises, etc. Their ability to
use negotiating power to drive down prices and seize business is obvious.
The borderline between wholesaler and retailer is fudging. All are
cross-pollinating. At the ATE, one major German wholesaler made this quite
obvious by offering six different brochures and the potential to sell via
10,000 travel agencies. Here are some of the emerging trends: All aspire
to become one-stop shops to encourage the customer to buy everything from
the one place, and keep buying from that place in the future. Many are now
selling directly over the Internet and using their own magazines and
direct mail systems to reach customers. The days of printed brochures are
set to fade. They are broadening their choice of products and services,
but narrowing the number of suppliers in key categories like hotels. Some
are trying to get into niche-market territory by setting up specialist
departments focussing on destinations or fast-selling niche-products like
wellness and ecotourism.
The Future of the Independents For the independents, it has clearly
become a matter of life and death. But their biggest asset is the value
they place in their independence. With that comes a corresponding
determination to avoid becoming part of a large, monolithic organisation
with its constant restructuring, cost-cutting, staff transfers, internal
politics, ego battles and other problems. One clear opportunity lies in
specialisation. In terms of products, huge opportunities are emerging for
small and medium-sized independent operators to focus on market segments
that are still beyond the return-on- investment targets of the
mega-groups. Such segments include senior travel, sports travel, travel by
youth, students and backpackers, upmarket products, indigenous travel,
wine tours, honeymoon packages, gay and lesbian travel. Here are some
examples of new trends: One European company that specialised in group
travel is "now changing more and more to upmarket and deluxe FITs."
One Irish agency is run by a husband and wife team. Formerly a High Street
retail travel agent, they now operate a Web-booking engine, business house
travel section and wholesale arm specialising in Australia and New
Zealand. Wanting to become a one- stop shop for Irish agents, they also
hold GSAs for various Australian products. Some niche-market agents are
establishing partnerships with other tour operators and wholesalers who
can cross-sell their products. For example, a specialist in golf tours
links up with a wine-tour specialist. One Italian operator began focusing
on Australia after years of specialising only in the Caribbean. One U.S.
tour operator specialising in gourmet tours now works with wine-tasters
and top chefs to develop cooking courses. Another U.S. agent focuses only
on filling off- season beds and seats at "great prices." Travel
Web sites are also buying directly. One invited Web site buyer, who was
formerly an airline ticket consolidator, claims to be the leading online
pan- European tour operator and is planning a significant expansion of its
land product programme to give passengers "the widest range of
accommodation and broadest choice of ancillary product across all regions
of Australia." One South Pacific tour operator specialises in
handling the French military traffic which it describes as having high
amounts of disposable income and high yield. Some are specialising in
accommodation only. In addition to offering some mainstream products, they
offer boutique hotels, luxury resorts, private homes and apartments. This
product range is being buttressed with luxury cruises and boat charters.
One Belgium group says it only offers exclusive small-scale properties in
unique locations. One buyer specialises in wildlife holidays to remote
locations. One group has linked up with ticketing companies to sell only
sports events like cricket matches, football, rugby, World Cup, Olympics,
etc, calling itself a ticketing and tour operator. Others are also adding
theatres and concerts, anything that involves tickets. There were two
buyers from such companies, one of which is focussing not just on selling
tickets but the entire management of visitors to sports events complete
with logistics, transport schedules, accommodation, security and passes.
Trends in Asia GROWING MATURITY OF THE CHINESE MARKET: After the
initial chaos of the early days of outbound travel, the growing
professionalism of the Chinese market is noticeable. Chinese buyers are
part of huge conglomerates with huge economic strength and an extensive
business network that gives them a good source of regular, corporate and
incentive travel. Many are cross-linked with companies in Hong Kong SAR to
access that market. They are increasingly becoming members of
international organisations such as IATA and PATA and seeking higher
standards of certification and professionalism. Some of them are moving
beyond groups and into individual travel, study tours or special interest
travel. Many are spending time working on improving multi-language
capabilities for their guides. Chinese operators dominate the turf in
their respective regions. All appear to be very conscious of their
reputation, size, level of respect and the number of travellers they send
overseas. Some are setting up specialised departments to sell specific
destinations such as Australia and New Zealand. Many are looking for new
products to cater to the evolving taste of Chinese travellers. Most do
both inbound and outbound. In future, they will soon be at the
professional level of operators in Hong Kong SAR where FIT travel is the
rage and payments can be made over the Internet. Sellers wishing to tap
the Chinese market will need people who can speak the language. Australia
has many ethnic Chinese who are robustly capitalising on this asset.
MEGA-GROUPS EXPANDING: In Hong Kong SAR, Singapore, India and many other
parts of Asia, mega- groups are making inroads and finding no shortage of
local partners anxious to get global coverage, bring in a number of
business travel accounts, and secure access to training, automation and
distribution. Travel companies affiliated to charge-card companies are
also growing their distribution networks. One Hong Kong SAR agency,
focusing on niche markets such as special interest tours, study programmes,
events management and deluxe FIT travel, has set up another company to
take care of conferences and incentives. INDIA, ANOTHER BIG GROWTH MARKET:
Like China (PRC), India is another big potential growth market, but one
with a much less structured industry. The sheer size and diversity of the
market means infinite opportunity for operators to tap into niche
segments: conferences, honeymooners, students, adventure, incentives,
cruises, etc. Buyers are also Internet-savvy and anxious to establish new
destinations. However, culinary requirements are very specific. Operators
also have to provide services like visas and foreign exchange handling.
They are spreading their offices nationwide and acquiring GSAs. While the
widespread use of English is an advantage, they are very sharp negotiators
due to the size of the market. JAPAN, MORE SPECIALISATION: The mass-market
tour operators are expanding their distribution networks into more cities
and becoming more specialised, leading the specialist tour operators to
burrow even deeper. One operator linked to a major airline has now opened
a division focusing only on the silver market. Another buyer who
specialises in hotels has begun to sell direct to customers. In addition
to hotel vouchers, it is now adding vouchers of other travel components to
FIT trips. For example: sightseeing, optional tours, golf packages,
weddings, cruises, rent a car. KOREA (ROK), STRONGER INDUSTRY EMERGING:
Since the 1997 economic crisis, Koreans have won plaudits for the way they
have restructured many of their companies. Before 1997, Korean tour
operators were considered mostly tour-group oriented and interested mainly
in shopping commissions. Today, one of the invited buyers at the ATE
described his company thus: ÒWe've made our multidisciplinary focus and
integrated approach the foundation of building strategy, marketing
segmentation, sales promotion, online strategy, enterprise systems and
processes for our clients' competitive advantage.Ó Several are expanding
into specialist niches such as honeymooners, backpackers, young
adventurers, etc, all of which indicates the growing sophistication of the
market.
SOURCE:
PATA BANGKOK
|
|
Arguments
from the Peace=Tourism Camp |
 |
| Louis D'Amore
chaired the First Global Conference: Tourism--A Vital Force for
Peace in 1988, attracting more than 1,000 delegates to Canada to
discuss the role of the tourism industry in promoting global
understanding, trust, and world peace. In discussing the role of
tourism in his conference overview, D'Amore (1988) states that
tourism plays an integral part in world diplomacy by
"spreading information about the personalities, beliefs,
aspirations, perspectives, cultures and politics of the citizens
of one country to the citizens of another," providing
"the opportunity for individuals to gain first-hand knowledge
of the larger world" (p. 38). D'Amore (1988) adds that the
collective outcomes of the world's "travel and tourism
experiences help all humankind to appreciate the meaning of the
'Global Village' and the bonds that people everywhere have with
one another" (p. 39). He concludes that tourism represents
"a powerful force for the improved relations among people and
nations of the world; relations which emphasize a sharing and
appreciation of cultures rather than a lack of trust bred by
isolation" (p. 39).
Similar thoughts are held by Khamouna and Zeiger (1995), who
open their article "Peace Through Tourism" with the
statement that "worldwide tourism has been recognized as a
social force that can promote international understanding,
cooperation and global fraternity... as one of the great forces
for peace and understanding in our time" (p. 81). They
conclude that "tourism is becoming that social force that
will help peoples and nations to shape the outcome of their
future," playing "a major role in the coming together of
people from all walks of life and backgrounds in a spirit of
goodwill and brotherhood" (p. 86). Knopf(1991) supports
tourism's virtue as a "vehicle for affecting change in our
imperfect world" and states that tourism has the ability to
"strengthen national pride, to dissipate barriers among
people, to build communication, and to spread understanding. In
fact such concepts have been appreciated to the point where
tourism is frequently posited as the fundamental key to world
peace" (p. 62).
Holland (1991) escalates the argument to a somewhat higher
plane, stating that "tourism could be the equivalent of
atomic energy by being a positive force for world peace...
effect[ing] social change on a global scale by building bridges of
understanding and acceptance through the peace ambassadors [i.e.,
tourists]" (p. 80). Holland does, however, temper his
argument via the self-disclosure that his view is that of an
idealist. Caneday (1991), while not specifically using the term
peace, states that "tourism has within its attributes the
ability to bring people and nations together to mutual
understanding and respect" (p. 91). As quoted in an article
titled "PATA: Travel Paves Way for Peace," Pacific Asia
Travel Association (PATA) president Inder Sharma called for
tourism industry leaders to become more active in presenting the
tourism-for-peace platform to political, economic, and tourism
policy makers (MacDonald 1993). Mcintosh, Goeldner, and Ritchie
(1995), in their widely used tourism text, ask "Can tourism
contribute to peace?" They reply that "if understanding
and increased appreciation of other people's way of life, mores,
culture and language make us more a part of a world community,
then the answer must be yes," and they conclude that
"tourism, if not a passport to peace, is at least a worthy
effort toward building peace" (pp. 489-90). Clearly, there is
a breadth and depth of arguments in support of the peace power of
the tourism industry. But do these arguments hold up to objective
scrutiny?
DEFINITIONS When discussing peace and war, it is probably
worthwhile to discuss definitions that would have applicability in
tourism research. D'Amore (1994) indicates that our current
definition of peace is simply "the absence of war" and
calls for a new "positive concept of peace accepting the
perspective of an organic and interconnected world" (p. 113).
Although I have no problem with this simplistic definition and am
awaiting the development of a positive alternative, for the
purposes of this article the term peace, in addition to the
absence of war, also includes the absence of acts of terrorism and
random violence. It is of interest to note that in the three
quotations at the beginning of this article, neither the word
tourist nor tourism is used. Instead, each author uses the term
travel or traveler. This is a semantic difference, perhaps, but in
tourism literature this can create a major chasm. A vast body of
tourism literature argues the negative social, cultural,
environmental, and economic impacts of tourism (versus travel).
These discussions go beyond the scope of reference for this
article. However, if we are looking for tourism to be the guiding
light of peace at the same time the industry focuses on numbers
(if not in spirit then certainly in actuality), then often
creating a product in which the "chance for real human
contact between holiday makers and locals could hardly be less
hopeful" (Krippendorf 1990, p. 58). If tourism has in many
cases been reduced to "museumization" (MacCannell 1976),
and if tourists often visit destinations within the comforts of
mass tourism's "environmental bubble" (Cohen 1995), then
how can we expect tourism to create understanding, let alone
peace? Interactions and sharing may happen between travelers and
hosts. But real understanding between tourists and locals is not
likely. The problem with relying on travelers to be change agents
in this tumultuous world is that they visit in very small numbers
and abandon a destination before the mainstream tourists arrive
(e.g., Plog's [1991] Allocentrics or Cohen's [1995] Explorers and
Drifters).
International
Institute for Peace Through Tourism
|
|
|
Peace,
in some way, adds to cultural tolerance |
 |
First, tourism is clearly a beneficiary of peace, but as tourism
is never successful in the absence of peace, it cannot, therefore,
be a generator of peace. While reviewing academic and trade
literature for this article, never was a reference found that
indicated that the emergence (or reemergence) of an indigenous
tourism industry in any way led to conflict reconciliation. There
is no shortage of examples in which pacification has led to
increases in tourism (e.g., Northern Ireland, the Middle East,
even Ethiopia and Nicaragua), but no examples were uncovered in
which tourism, or tourists, brought differing sides to a peace
table. Numerous articles indicate that peace and tourism are
related, but the health of tourism is always the result of peace,
never the cause of peace. By way of example, the following
headlines, related to the Northern Ireland conflict, serve as a
point of reference: * "Peace Brings Hilton to Northern
Ireland" (Selwitz 1994), * "Peace Brings Tourism to
Northern Ireland" (Selwitz 1996), * "The Economic
Consequences of Peace in Ireland" (Gray 1995), and *
"The Spoils of Peace" (Shallcross 1994). This is not to
say that the economic benefits of tourism, following pacification,
may not be one of many motivations for ending conflict. But this
is far different than implying that tourism creates peace.
Clearly, the incumbent powers during times of strife may look
longingly beyond the conflict to when sanity again rules and
tourists again visit, but do the rebel or foreign forces creating
the strife feel the same? Does the existence of tourists, in the
present or in the past, create for these rebel or foreign forces
an understanding of the folly of conflict? Does the existence of
tourists, in the present or past, cause them to reconsider their
actions? Has having had tourists in their midst somehow changed or
altered their cause? It is not believable that the dysfunctional
youth in Miami who robs and kills a tourist cares much about
tourism. It is not reasonable to assume that an IRA or Palestinian
soldier fighting for a homeland would respond to the argument that
tourism will lead to peace. Clearly, Rabuka did not let the
argument that his coup in Fiji would wipe out the tourism industry
overnight stand in the way of his political agenda. Rene did not
hesitate to do the same in the Seychelles, despite his nation's
almost total reliance on the tourist trade. A robust tourism trade
did not stop the conflict in Balkans. Cambodia is in a classic
start-and-stop-again tourism development mode, with each new
conflict putting the nascent industry back to square one.
It simply seems illogical to think that neither the
enlightenment from past tourism nor the prospects of future
tourism had much or any impact in these aforementioned situations.
Second, tourism, rather than as a protector of stability, is
likely to be held hostage in times of relative peace, causing a
degeneration of the peace process. We often see tourism used as a
tool of aggression, as tourism guerrilla tactics create headlines
and threaten an economy. A definitive example of this is the
recent terrorist acts in Egypt. Egypt was, of course, the first
Middle Eastern nation to recognize Israel. As a result, Egyptian
tourism flourished. However, as tourism became a major strength of
the Egyptian economy, it also became an attractive target of
extremists, whose terrorist acts threatened the safety of tourists
and cost the nation at least U.S.$1 billion in tourism
("Egypt: Staying Away" 1994). Likewise, threats to
tourists (and foreigners in general) that are made or carded out
in Kashmir, the Philippines, and Algeria have diminished, if not
wiped out, these markets for tourism. Does tourism help the peace
process in these cases? It seems the converse is true. Instead,
tourism provides relatively easy targets for terrorists or
subversive factions. These attacks give them hope that their cause
can be won through crippling the industry by holding hostage the
flow of export dollars that tourism can generate. Third, tourism
can regenerate when "peace breaks out," but this does
not imply that tourism creates peace. Rather, this is a testimony
to the resiliency of the tourism industry. Examples abound of
destinations where, once the bullets stopped flying, tourists came
visiting again. The memories of the television sound bites often
take a long time to fade, but tourism, like a spring flower,
generally regenerates. But in these cases, was tourism the cause
of peace breaking out? Again, it would seem that tourism is not
the cause but rather the beneficiary, a peace dividend, of the
resolution of conflict. For example, see the following tourism
trade article headlines: * "The Peace Dividend for Israel and
Jordan" (Rossant et al. 1994), * "Peace Brings Hope for
Travel Boom" (Middle East) (Parnes 1994), * "Peace
Dividend II" (Angola's hopes for tourism) (1994), and *
"Ireland--Peace Dividend" (Carey 1996). None of these
headlines is meant to make light of the contention that the
prospect of tourism dollars is an inducement to seek peace, an
argument made by D'Amore (1988); Mcintosh, Goeldner, and Ritchie
(1995); and others. If, in fact, the rewards of peace can somehow
become a reward sufficient to halt conflict, wonderful. It seems
more logical, however, that tourism is but one of numerous
benefits accruing to an environment absent of war or civil unrest.
To elevate the benefits of tourism above the benefits to the
farmer who can rerum to the fields without worrying about land
mines, the factory worker who can stop worrying about mortars, or
the mother who can again feel safe about sending her children to
school seems myopic.
NEED FOR FURTHER RESEARCH The beginning of this article stated
that the prior body of writing on the topic of peace and tourism
has been conjectural in nature. This article has attempted to
"raise the bar" with a rebuttal that has been largely
anecdotal. The next step in the process should be a
research-supported article, which may hopefully elevate any
further debate to a higher plane. One such study that would aid in
understanding the relationship between peace and tourism would be
an empirical analysis comparing, in a time-series, a destination's
tourism receipts and visitor counts with the destination's levels
of peace and conflict. The goal of this research would be to learn
if a statistical and predictable correlation exists between these
variables. An additional research avenue would be an empirical
study of the opinions of the scholarly and professional tourism
communities on the topic. Survey data could reveal whether most
agree or disagree with various aspects of the debate. It is not a
given that either of these studies or other researchable ideas
could be conclusive or able to sway those individuals on the
fence. However, the topic is of sufficient importance that it
deserves further review and warrants findings that go beyond
opinion, conjecture, and anecdotal evidence. I hope that this
article is an impetus for such work.
CONCLUSION Before concluding, it is important to say that this
is not the first article questioning the tourism-as-peacemaker
theorem. Brown (1989), in a persuasive editorial titled "Is
Tourism Really a Peacemaker?" asks researchers to
"eschew their rhetoric" (p. 271), and instead of
praising virtues not real, he urges the industry to invest its
effort in finding ways to create a tourism product that creates a
better world in which to live. Despite Brown's solid arguments,
tourism literature and, perhaps more important, tourism texts
remain a decade later largely unchanged in their tone and
rhetoric, as demonstrated in this article. The intent of this
article is clearly not to denigrate the importance of tourism,
both to the global economy and to the human psyche. Furthermore, I
do not wish to be viewed as "anti- tourist" (Taylor
1993, p. 254). However, it is important that a realistic and
non-glorified vision of the impacts-social, economic,
environmental, and political--of this mega-industry be maintained.
Tourism, as a social science, is often subject to healthy and
lively debate. But within the context of debate, we, as tourism
academics, must not forget to remain true to our standards and
must demand of ourselves the same rigor we expect of other
disciplines. It is my opinion that tourism proponents who overlook
the important distinction between co-relation and causality when
discussing peace and tourism are guilty of overglamorizing the
industry and of championing arguments that simply do not ring true
when viewed objectively in the light of history. History is
littered with conflicts, the causes of which defy intuition,
logic, and sanity. In reality, it is governments, not people, that
chose war over peace and conflict over conciliation, and it is at
such times of insanity that tourism, far from being a savior,
becomes a victim. A wonderful quote by former U.S. President
Dwight D. Eisenhower that was included' in an article by D'Amore
(1994) articulates the power of peace: I'd like to believe that
people in the long run are going to do more to promote peace than
are governments. Indeed, I think that people want peace so much
that one of these days, governments had better get out of their
way and let them have it. (P. 113) As travel and tourism
professionals and academics, we are some of the people Eisenhower
was referring to. As such, whether our industry causes peace, in
some way adds to cultural tolerance and understanding, or simply
makes the human journey more enriching, we can be proud of our
contributions.
|
January Issue

|