World Travel News

GLOBAL TOUCH TRAVEL-TRADE NEWS -  11 January 2007

 

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IN THIS ISSUE

An engine, which could eventually reduce the flying time from Sydney to London to two hours, will be tested in Woomera, SA this week. The supersonic combustion ramjet will be launched by rocket for its test flight on Tuesday, according to a report in the Sydney Morning Herald. This will be the second attempt by a team from the University of Queensland to test the engine. The engine veered off course during the test flight last October and disappeared in the desert. It was found four months later. Scramjets can operate at more than 8000 kilometres an hour but it is likely to be at least 50 years before commercial flights at 10 times the speed of sound are available.

Hain Calls on Sun-seekers to know their rights in Europe

Europe Minister Peter Hain will today urge holiday- makers to know about their rights when jetting-off to Europe this summer. The biggest change this year is that British travellers will use Euro notes and coins instead of pesetas, drachmas and francs.

Peter Hain's advice comes as the U.K.Foreign Office launches two leaflets on 30 July. The first - 'Travelling and Living in the European Union' - sets out British holidaymakers' rights when travelling in the European Union. These include benefits such as free emergency health care, faster processing through customs and the right to travel freely without a visa in the EU. The second - 'Euro Notes and Coins' - explains how the introduction of the Euro throughout the 12 Euro-zone countries will affect holiday-makers this summer. Euro notes and coins have now replaced the old national currencies of the some of most popular destinations, including France, Spain, Greece, Italy and Ireland.

Europe Minister Peter Hain said: 'Millions of Britains will be returning to their favourite European holiday destinations soon and many of them don't know the rights and benefits they are entitled to. They need to be prepared so that they don't miss out. 'Whether you choose to spend your summer holiday in Malaga, Mikanos or Monaco our membership of the European Union gives us special privileges. For example, free emergency health care anywhere in the EU and compensation if flights are over-booked. And if you choose not to return home at the end of August, you have the right to work, live and retire without a visa anywhere in the EU!

'The biggest difference holiday-makers will face this summer is that the pesetas and drachmas they used last year will be useless. I would urge people travelling this summer to get hold of a copy of our new leaflet about using the Euro. It lists the destinations that now take the Euro, describes the denominations of notes and coins and lists their special security features.'

Peter Hain website

   
Green light for the transformation of WTO into a specialized agency of the United Nations
 The World Tourism Organization may soon gain more international status and recognition as a specialized agency of the UN. The Economic and Social Council of the UN (ECOSOC) adopted a resolution by consensus on 24th July 2002 that has opened the way for WTO to become a specialized agency of the United Nations Organization. The resolution provides for a negotiations process that could lead to the transformation of WTO.

The resolution adopted by ECOSOC authorise the President to appoint members of the Council to a Committee to Negotiate a relationship agreement between the UNO and WTO. The draft relationship agreement has to be submitted to ECOSOC for consideration at its substantive session of 2003. Following a positive conclusion of negotiations the new status of WTO would require a final approval by both the UN General Assembly and the General Assembly of WTO.

he Secretary-General of WTO Mr. Francesco Frangialli stated in his address to ECOSOC Members that the WTO transformation from related into a specialized agency of the UN will "constitute a remarkable step forward, which can be characterized by three words: recognition, effectiveness, and impetus". Recognition, because it acknowledges the fact that travel, leisure and tourism constitute a powerful part of modern society that cannot be ignored. Effectiveness, because, due to tourism's multidisciplinary nature, many agencies and organs of the system are involved in its expansion in the performance of their own specific responsibilities. Transforming the WTO into a specialized agency would mean greater coherence by increasing the synergies among those different stakeholders and enhancing the coordination carried out by ECOSOC. And impetus - because we expect to achieve greater visibility that would prompt governments as well as multilateral institutions, especially the Bretton Woods institutions, to pay increased attention to an industry that brings development," said Mr. Frangialli.

Tourism has become one of the dominant activities at the beginning of the 21st century. In 2001, in spite of the first crisis to affect the industry, 693 million visitors travelled from one country to another. They spent some 462 billion dollars, making tourism one of the top categories of international trade. "And this figure, impressive as it is, does not even include expenditures on air transport, or the activity generated by domestic travel in the different countries, which is bigger still," underlined Mr. Frangialli. The World Tourism Organization was established in 1975 as a result of the transformation, of the International Union of Official Travel Organizations (IUOTO) into an intergovernmental institution. WTO-UN relationship began with an agreement approved by the United Nations General Assembly and the General Assembly of WTO in 1977. Since 1976, WTO has been an executing agency of the United Nations Development Programme and, in this capacity, it carries out a large majority of the tourism development projects it finances around the world. WTO also has an observer status in ECOSOC. At the internal level, WTO's staff comes under the "common system", and in 1996 the Madrid-based organization joined the United Nations Joint Staff Pension Fund.

Visit the World-Tourism Website »

Rwanda and Uganda safe for tracking
Prompted by reports alarming tourists about tracking in Uganda and Rwanda, Harriet Trinkaus of Africa Online recently wrote to eTurbo News to set the record straight. According to Trinkaus, Rwanda and Uganda are both safe for tracking.

"Tracking Gorillas in Uganda and Rwanda have been one of the most popular African Safaris in the past two years," wrote Trinkaus who hinted that the negative reports could be because "the Congo has been marked 'Insecure' due to political turmoil and war." "As you may or may not know, Uganda has half of the remaining endangered mountain gorillas in the world," wrote Trinkaus who also stated that gorilla tracking in Uganda's Bwindi National Park has been ongoing.

Although slight changes have occurred such as the price permit going up from US $250 to US $275 per person per day, effective July 1, 2002. Trinkaus also noted another change, the number of permits issued a day to any one park is now 12. Aside from these changes, Trinkaus also wrote of another development. Trinkaus mentioned that the gorilla family in Bwindi, has split into two, the second referred to as the HB family. This simply means that they now have extra permits available per day; four more permits a day making it a total of 16 permits a day.

And on security concerns, "Security in the Bwindi and Mgahinga areas is good and should be noted by everyone," said Trinkaus. Trinkaus also stated that accommodation options vary from 4 stars to Bandas. "In many cases you will find that permits for Bwindi are sold out and tracking has to be done in Rwanda," added Trinkaus who noted that that all accommodations would still be in Uganda. Trinkaus advised people interested in tracking gorillas to get the right information about these primates.

Travel outlook strong despite stock market dip
People plan to travel through the end of this year despite the stock market's recent slump, according to a national survey by Yesawich, Pepperdine & Brown marketing firm.

The national poll shows more than nine out of 10 adults who planned a trip before year-end still expect to take those trips. There was little difference between investors and non-investors despite the stock market decline. In addition, business travelers, both non- investors and investors, are keeping their travel plans

YP&B also asked survey respondents how likely they are to take certain kinds of trips given the current state of the economy. Leisure travelers with stock market investments said they are less likely to take an international vacation (58 percent), gambling trip (57 percent), or a trip to a theme park (38 percent). Business travelers, investors and non-investors, said they are less likely to take an incentive trip (48 percent), attend a corporate meeting (34 percent) or attend a professional or trade association convention (34 percent).

Maitland-based YP&B surveyed 801 adults right after the stock market sharply declined during the week of July 22. The survey has a margin of error of plus or minus 3.5 percent.

The Changing World of Trade Buyers

Issues Facing Buyers By and large, buyers (comprising of travel agents, tour operators and wholesalers) are being affected by the following factors: 1) Consolidation among both buyers and sellers 2) Market-share battles by the mega-groups 3) Airline financial problems, commission- and other forms of cost- cutting, restructuring and development of loyalty programmes 4) Insurance costs 5) Consumer protection regulations 6) Changes in lifestyles, consumer travel habits, including concerns over safety, fickle loyalty, shorter booking periods and shifts to ÒstableÓ destinations 7) Development of Internet booking systems and the growth of direct-sell, bypassing middlemen 8) Internal costs of restructuring, re- equipping, training and marketing, to name just a few challenges. At the same time, this is impacting on both travel marts and sellers themselves. Buyers are becoming very selective about the marts they attend, and mart-organisers have to make sure that participating buyers will find the products they are looking for. Both have to ensure improved quality of contact. AustraliaÕs Advantage For the most part, Australia qualifies as a Ògood buyÓ for several reasons: It is a stable country, relatively free of personal safety fears and travel advisories; it has reversed seasonality; has a multi-cultural, environmentally-conscious infrastructure with a huge diversity of tourism products; and the industry is generally well-managed and responsive. It is, overall, a ÒdesirableÓ destination with potential for generating high-yield business. The Australian Tourist Commission also spends an enormous amount of time researching market trends and customer profiles, constantly fine- tunes its product offerings in line with those trends and supports productive buyers with tools to improve their business performance. These factors, among others, make the Australia Tourism Exchange an attractive show for buyers. At the same time, it yields a rich harvest of information about the changing profile of buyers.

The Globalisation Onslaught The global consolidation and expansion onslaught by the major U.S. and European travel groups will have a significant impact on the future of the industry. They are seeking to cut unit costs and build market share by linking up with other companies with access to distribution networks and databases. This is being done via outright purchases, cross-equity links, franchises, etc. Their ability to use negotiating power to drive down prices and seize business is obvious. The borderline between wholesaler and retailer is fudging. All are cross-pollinating. At the ATE, one major German wholesaler made this quite obvious by offering six different brochures and the potential to sell via 10,000 travel agencies. Here are some of the emerging trends: All aspire to become one-stop shops to encourage the customer to buy everything from the one place, and keep buying from that place in the future. Many are now selling directly over the Internet and using their own magazines and direct mail systems to reach customers. The days of printed brochures are set to fade. They are broadening their choice of products and services, but narrowing the number of suppliers in key categories like hotels. Some are trying to get into niche-market territory by setting up specialist departments focussing on destinations or fast-selling niche-products like wellness and ecotourism.

The Future of the Independents For the independents, it has clearly become a matter of life and death. But their biggest asset is the value they place in their independence. With that comes a corresponding determination to avoid becoming part of a large, monolithic organisation with its constant restructuring, cost-cutting, staff transfers, internal politics, ego battles and other problems. One clear opportunity lies in specialisation. In terms of products, huge opportunities are emerging for small and medium-sized independent operators to focus on market segments that are still beyond the return-on- investment targets of the mega-groups. Such segments include senior travel, sports travel, travel by youth, students and backpackers, upmarket products, indigenous travel, wine tours, honeymoon packages, gay and lesbian travel. Here are some examples of new trends: One European company that specialised in group travel is "now changing more and more to upmarket and deluxe FITs." One Irish agency is run by a husband and wife team. Formerly a High Street retail travel agent, they now operate a Web-booking engine, business house travel section and wholesale arm specialising in Australia and New Zealand. Wanting to become a one- stop shop for Irish agents, they also hold GSAs for various Australian products. Some niche-market agents are establishing partnerships with other tour operators and wholesalers who can cross-sell their products. For example, a specialist in golf tours links up with a wine-tour specialist. One Italian operator began focusing on Australia after years of specialising only in the Caribbean. One U.S. tour operator specialising in gourmet tours now works with wine-tasters and top chefs to develop cooking courses. Another U.S. agent focuses only on filling off- season beds and seats at "great prices." Travel Web sites are also buying directly. One invited Web site buyer, who was formerly an airline ticket consolidator, claims to be the leading online pan- European tour operator and is planning a significant expansion of its land product programme to give passengers "the widest range of accommodation and broadest choice of ancillary product across all regions of Australia." One South Pacific tour operator specialises in handling the French military traffic which it describes as having high amounts of disposable income and high yield. Some are specialising in accommodation only. In addition to offering some mainstream products, they offer boutique hotels, luxury resorts, private homes and apartments. This product range is being buttressed with luxury cruises and boat charters. One Belgium group says it only offers exclusive small-scale properties in unique locations. One buyer specialises in wildlife holidays to remote locations. One group has linked up with ticketing companies to sell only sports events like cricket matches, football, rugby, World Cup, Olympics, etc, calling itself a ticketing and tour operator. Others are also adding theatres and concerts, anything that involves tickets. There were two buyers from such companies, one of which is focussing not just on selling tickets but the entire management of visitors to sports events complete with logistics, transport schedules, accommodation, security and passes.

Trends in Asia GROWING MATURITY OF THE CHINESE MARKET: After the initial chaos of the early days of outbound travel, the growing professionalism of the Chinese market is noticeable. Chinese buyers are part of huge conglomerates with huge economic strength and an extensive business network that gives them a good source of regular, corporate and incentive travel. Many are cross-linked with companies in Hong Kong SAR to access that market. They are increasingly becoming members of international organisations such as IATA and PATA and seeking higher standards of certification and professionalism. Some of them are moving beyond groups and into individual travel, study tours or special interest travel. Many are spending time working on improving multi-language capabilities for their guides. Chinese operators dominate the turf in their respective regions. All appear to be very conscious of their reputation, size, level of respect and the number of travellers they send overseas. Some are setting up specialised departments to sell specific destinations such as Australia and New Zealand. Many are looking for new products to cater to the evolving taste of Chinese travellers. Most do both inbound and outbound. In future, they will soon be at the professional level of operators in Hong Kong SAR where FIT travel is the rage and payments can be made over the Internet. Sellers wishing to tap the Chinese market will need people who can speak the language. Australia has many ethnic Chinese who are robustly capitalising on this asset. MEGA-GROUPS EXPANDING: In Hong Kong SAR, Singapore, India and many other parts of Asia, mega- groups are making inroads and finding no shortage of local partners anxious to get global coverage, bring in a number of business travel accounts, and secure access to training, automation and distribution. Travel companies affiliated to charge-card companies are also growing their distribution networks. One Hong Kong SAR agency, focusing on niche markets such as special interest tours, study programmes, events management and deluxe FIT travel, has set up another company to take care of conferences and incentives. INDIA, ANOTHER BIG GROWTH MARKET: Like China (PRC), India is another big potential growth market, but one with a much less structured industry. The sheer size and diversity of the market means infinite opportunity for operators to tap into niche segments: conferences, honeymooners, students, adventure, incentives, cruises, etc. Buyers are also Internet-savvy and anxious to establish new destinations. However, culinary requirements are very specific. Operators also have to provide services like visas and foreign exchange handling. They are spreading their offices nationwide and acquiring GSAs. While the widespread use of English is an advantage, they are very sharp negotiators due to the size of the market. JAPAN, MORE SPECIALISATION: The mass-market tour operators are expanding their distribution networks into more cities and becoming more specialised, leading the specialist tour operators to burrow even deeper. One operator linked to a major airline has now opened a division focusing only on the silver market. Another buyer who specialises in hotels has begun to sell direct to customers. In addition to hotel vouchers, it is now adding vouchers of other travel components to FIT trips. For example: sightseeing, optional tours, golf packages, weddings, cruises, rent a car. KOREA (ROK), STRONGER INDUSTRY EMERGING: Since the 1997 economic crisis, Koreans have won plaudits for the way they have restructured many of their companies. Before 1997, Korean tour operators were considered mostly tour-group oriented and interested mainly in shopping commissions. Today, one of the invited buyers at the ATE described his company thus: ÒWe've made our multidisciplinary focus and integrated approach the foundation of building strategy, marketing segmentation, sales promotion, online strategy, enterprise systems and processes for our clients' competitive advantage.Ó Several are expanding into specialist niches such as honeymooners, backpackers, young adventurers, etc, all of which indicates the growing sophistication of the market.

SOURCE: PATA BANGKOK

Arguments from the Peace=Tourism Camp
Louis D'Amore chaired the First Global Conference: Tourism--A Vital Force for Peace in 1988, attracting more than 1,000 delegates to Canada to discuss the role of the tourism industry in promoting global understanding, trust, and world peace. In discussing the role of tourism in his conference overview, D'Amore (1988) states that tourism plays an integral part in world diplomacy by "spreading information about the personalities, beliefs, aspirations, perspectives, cultures and politics of the citizens of one country to the citizens of another," providing "the opportunity for individuals to gain first-hand knowledge of the larger world" (p. 38). D'Amore (1988) adds that the collective outcomes of the world's "travel and tourism experiences help all humankind to appreciate the meaning of the 'Global Village' and the bonds that people everywhere have with one another" (p. 39). He concludes that tourism represents "a powerful force for the improved relations among people and nations of the world; relations which emphasize a sharing and appreciation of cultures rather than a lack of trust bred by isolation" (p. 39).

Similar thoughts are held by Khamouna and Zeiger (1995), who open their article "Peace Through Tourism" with the statement that "worldwide tourism has been recognized as a social force that can promote international understanding, cooperation and global fraternity... as one of the great forces for peace and understanding in our time" (p. 81). They conclude that "tourism is becoming that social force that will help peoples and nations to shape the outcome of their future," playing "a major role in the coming together of people from all walks of life and backgrounds in a spirit of goodwill and brotherhood" (p. 86). Knopf(1991) supports tourism's virtue as a "vehicle for affecting change in our imperfect world" and states that tourism has the ability to "strengthen national pride, to dissipate barriers among people, to build communication, and to spread understanding. In fact such concepts have been appreciated to the point where tourism is frequently posited as the fundamental key to world peace" (p. 62).

Holland (1991) escalates the argument to a somewhat higher plane, stating that "tourism could be the equivalent of atomic energy by being a positive force for world peace... effect[ing] social change on a global scale by building bridges of understanding and acceptance through the peace ambassadors [i.e., tourists]" (p. 80). Holland does, however, temper his argument via the self-disclosure that his view is that of an idealist. Caneday (1991), while not specifically using the term peace, states that "tourism has within its attributes the ability to bring people and nations together to mutual understanding and respect" (p. 91). As quoted in an article titled "PATA: Travel Paves Way for Peace," Pacific Asia Travel Association (PATA) president Inder Sharma called for tourism industry leaders to become more active in presenting the tourism-for-peace platform to political, economic, and tourism policy makers (MacDonald 1993). Mcintosh, Goeldner, and Ritchie (1995), in their widely used tourism text, ask "Can tourism contribute to peace?" They reply that "if understanding and increased appreciation of other people's way of life, mores, culture and language make us more a part of a world community, then the answer must be yes," and they conclude that "tourism, if not a passport to peace, is at least a worthy effort toward building peace" (pp. 489-90). Clearly, there is a breadth and depth of arguments in support of the peace power of the tourism industry. But do these arguments hold up to objective scrutiny?

DEFINITIONS When discussing peace and war, it is probably worthwhile to discuss definitions that would have applicability in tourism research. D'Amore (1994) indicates that our current definition of peace is simply "the absence of war" and calls for a new "positive concept of peace accepting the perspective of an organic and interconnected world" (p. 113). Although I have no problem with this simplistic definition and am awaiting the development of a positive alternative, for the purposes of this article the term peace, in addition to the absence of war, also includes the absence of acts of terrorism and random violence. It is of interest to note that in the three quotations at the beginning of this article, neither the word tourist nor tourism is used. Instead, each author uses the term travel or traveler. This is a semantic difference, perhaps, but in tourism literature this can create a major chasm. A vast body of tourism literature argues the negative social, cultural, environmental, and economic impacts of tourism (versus travel). These discussions go beyond the scope of reference for this article. However, if we are looking for tourism to be the guiding light of peace at the same time the industry focuses on numbers (if not in spirit then certainly in actuality), then often creating a product in which the "chance for real human contact between holiday makers and locals could hardly be less hopeful" (Krippendorf 1990, p. 58). If tourism has in many cases been reduced to "museumization" (MacCannell 1976), and if tourists often visit destinations within the comforts of mass tourism's "environmental bubble" (Cohen 1995), then how can we expect tourism to create understanding, let alone peace? Interactions and sharing may happen between travelers and hosts. But real understanding between tourists and locals is not likely. The problem with relying on travelers to be change agents in this tumultuous world is that they visit in very small numbers and abandon a destination before the mainstream tourists arrive (e.g., Plog's [1991] Allocentrics or Cohen's [1995] Explorers and Drifters).

International Institute for Peace Through Tourism

Peace, in some way, adds to cultural tolerance 
First, tourism is clearly a beneficiary of peace, but as tourism is never successful in the absence of peace, it cannot, therefore, be a generator of peace. While reviewing academic and trade literature for this article, never was a reference found that indicated that the emergence (or reemergence) of an indigenous tourism industry in any way led to conflict reconciliation. There is no shortage of examples in which pacification has led to increases in tourism (e.g., Northern Ireland, the Middle East, even Ethiopia and Nicaragua), but no examples were uncovered in which tourism, or tourists, brought differing sides to a peace table. Numerous articles indicate that peace and tourism are related, but the health of tourism is always the result of peace, never the cause of peace. By way of example, the following headlines, related to the Northern Ireland conflict, serve as a point of reference: * "Peace Brings Hilton to Northern Ireland" (Selwitz 1994), * "Peace Brings Tourism to Northern Ireland" (Selwitz 1996), * "The Economic Consequences of Peace in Ireland" (Gray 1995), and * "The Spoils of Peace" (Shallcross 1994). This is not to say that the economic benefits of tourism, following pacification, may not be one of many motivations for ending conflict. But this is far different than implying that tourism creates peace. Clearly, the incumbent powers during times of strife may look longingly beyond the conflict to when sanity again rules and tourists again visit, but do the rebel or foreign forces creating the strife feel the same? Does the existence of tourists, in the present or in the past, create for these rebel or foreign forces an understanding of the folly of conflict? Does the existence of tourists, in the present or past, cause them to reconsider their actions? Has having had tourists in their midst somehow changed or altered their cause? It is not believable that the dysfunctional youth in Miami who robs and kills a tourist cares much about tourism. It is not reasonable to assume that an IRA or Palestinian soldier fighting for a homeland would respond to the argument that tourism will lead to peace. Clearly, Rabuka did not let the argument that his coup in Fiji would wipe out the tourism industry overnight stand in the way of his political agenda. Rene did not hesitate to do the same in the Seychelles, despite his nation's almost total reliance on the tourist trade. A robust tourism trade did not stop the conflict in Balkans. Cambodia is in a classic start-and-stop-again tourism development mode, with each new conflict putting the nascent industry back to square one.

It simply seems illogical to think that neither the enlightenment from past tourism nor the prospects of future tourism had much or any impact in these aforementioned situations. Second, tourism, rather than as a protector of stability, is likely to be held hostage in times of relative peace, causing a degeneration of the peace process. We often see tourism used as a tool of aggression, as tourism guerrilla tactics create headlines and threaten an economy. A definitive example of this is the recent terrorist acts in Egypt. Egypt was, of course, the first Middle Eastern nation to recognize Israel. As a result, Egyptian tourism flourished. However, as tourism became a major strength of the Egyptian economy, it also became an attractive target of extremists, whose terrorist acts threatened the safety of tourists and cost the nation at least U.S.$1 billion in tourism ("Egypt: Staying Away" 1994). Likewise, threats to tourists (and foreigners in general) that are made or carded out in Kashmir, the Philippines, and Algeria have diminished, if not wiped out, these markets for tourism. Does tourism help the peace process in these cases? It seems the converse is true. Instead, tourism provides relatively easy targets for terrorists or subversive factions. These attacks give them hope that their cause can be won through crippling the industry by holding hostage the flow of export dollars that tourism can generate. Third, tourism can regenerate when "peace breaks out," but this does not imply that tourism creates peace. Rather, this is a testimony to the resiliency of the tourism industry. Examples abound of destinations where, once the bullets stopped flying, tourists came visiting again. The memories of the television sound bites often take a long time to fade, but tourism, like a spring flower, generally regenerates. But in these cases, was tourism the cause of peace breaking out? Again, it would seem that tourism is not the cause but rather the beneficiary, a peace dividend, of the resolution of conflict. For example, see the following tourism trade article headlines: * "The Peace Dividend for Israel and Jordan" (Rossant et al. 1994), * "Peace Brings Hope for Travel Boom" (Middle East) (Parnes 1994), * "Peace Dividend II" (Angola's hopes for tourism) (1994), and * "Ireland--Peace Dividend" (Carey 1996). None of these headlines is meant to make light of the contention that the prospect of tourism dollars is an inducement to seek peace, an argument made by D'Amore (1988); Mcintosh, Goeldner, and Ritchie (1995); and others. If, in fact, the rewards of peace can somehow become a reward sufficient to halt conflict, wonderful. It seems more logical, however, that tourism is but one of numerous benefits accruing to an environment absent of war or civil unrest. To elevate the benefits of tourism above the benefits to the farmer who can rerum to the fields without worrying about land mines, the factory worker who can stop worrying about mortars, or the mother who can again feel safe about sending her children to school seems myopic.

NEED FOR FURTHER RESEARCH The beginning of this article stated that the prior body of writing on the topic of peace and tourism has been conjectural in nature. This article has attempted to "raise the bar" with a rebuttal that has been largely anecdotal. The next step in the process should be a research-supported article, which may hopefully elevate any further debate to a higher plane. One such study that would aid in understanding the relationship between peace and tourism would be an empirical analysis comparing, in a time-series, a destination's tourism receipts and visitor counts with the destination's levels of peace and conflict. The goal of this research would be to learn if a statistical and predictable correlation exists between these variables. An additional research avenue would be an empirical study of the opinions of the scholarly and professional tourism communities on the topic. Survey data could reveal whether most agree or disagree with various aspects of the debate. It is not a given that either of these studies or other researchable ideas could be conclusive or able to sway those individuals on the fence. However, the topic is of sufficient importance that it deserves further review and warrants findings that go beyond opinion, conjecture, and anecdotal evidence. I hope that this article is an impetus for such work.

CONCLUSION Before concluding, it is important to say that this is not the first article questioning the tourism-as-peacemaker theorem. Brown (1989), in a persuasive editorial titled "Is Tourism Really a Peacemaker?" asks researchers to "eschew their rhetoric" (p. 271), and instead of praising virtues not real, he urges the industry to invest its effort in finding ways to create a tourism product that creates a better world in which to live. Despite Brown's solid arguments, tourism literature and, perhaps more important, tourism texts remain a decade later largely unchanged in their tone and rhetoric, as demonstrated in this article. The intent of this article is clearly not to denigrate the importance of tourism, both to the global economy and to the human psyche. Furthermore, I do not wish to be viewed as "anti- tourist" (Taylor 1993, p. 254). However, it is important that a realistic and non-glorified vision of the impacts-social, economic, environmental, and political--of this mega-industry be maintained. Tourism, as a social science, is often subject to healthy and lively debate. But within the context of debate, we, as tourism academics, must not forget to remain true to our standards and must demand of ourselves the same rigor we expect of other disciplines. It is my opinion that tourism proponents who overlook the important distinction between co-relation and causality when discussing peace and tourism are guilty of overglamorizing the industry and of championing arguments that simply do not ring true when viewed objectively in the light of history. History is littered with conflicts, the causes of which defy intuition, logic, and sanity. In reality, it is governments, not people, that chose war over peace and conflict over conciliation, and it is at such times of insanity that tourism, far from being a savior, becomes a victim. A wonderful quote by former U.S. President Dwight D. Eisenhower that was included' in an article by D'Amore (1994) articulates the power of peace: I'd like to believe that people in the long run are going to do more to promote peace than are governments. Indeed, I think that people want peace so much that one of these days, governments had better get out of their way and let them have it. (P. 113) As travel and tourism professionals and academics, we are some of the people Eisenhower was referring to. As such, whether our industry causes peace, in some way adds to cultural tolerance and understanding, or simply makes the human journey more enriching, we can be proud of our contributions.

                                              January Issue